Swatch ladies watches are attractive, trendy and affordable Swiss timepieces. They are available in plenty of fashionable and feminine styles, colors and sizes to satisfy every taste and price points affordable for everyone. From eye-catching colorful plastic watches to elegant metal watches.
Swatch offers fun and colorful on-trend timepieces to express yourself and make a statement. Accessorize your wrist with a nice looking watch that's easy on the pocket.
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The quartz boom of the 1970s and 1980s threatened the Swiss watch industry. The Swatch consortium was created to address this threat.
In the early 1980s, Swatch revolutionized the watch industry by unveiling a completely new concept of a Swiss watch that was cheap, fun, cool and unique in style. They introduced attractive timepieces with eye-catching designs and affordable prices.
Thus Swatch ended the quartz crisis in Switzerland and revived the Swiss watch industry
Since its launch hundreds of millions Swatches have been sold. Today, there are hundreds of models of Swatch watches in all manner of styles and colors in the market.
The Swatch Group now owns a number of watch companies and is one of the largest watch manufacturers in the world.
Innovative, unique designs and bright colors characterize Swatch timepieces. Their watches come in a diverse range of colors and styles ranging from eye-catching everyday casual designs in vibrant colors, patterns and florals to classic silver and gold toned designs for a sleek and polished addition to formalwear.
From the beginning, Swatch watches were designed to be disposable. Many of their models feature plastic and silicone. There are also stainless steel models designed to last.
Swatch watches primarily feature Swiss made quartz movements. There are a few powered by automatic (self-winding) mechanical movements
Swatch Watches Prices
Swatch women's watches are quite inexpensive with a price point that is the lowest in the luxury swiss watch industry. Most of them are in the under $100 and under $200 range. They also release limited edition models occasionally and these sell for more.